The Name We Carry
AFAR took its name from a region of salt, heat, distance, and human endurance. Years later, the name still asks a question: what does it mean to carry a place with you?
Co-founder and CEO of AFAR.
AFAR took its name from a region of salt, heat, distance, and human endurance. Years later, the name still asks a question: what does it mean to carry a place with you?
Every journey carries more than a destination. It carries work, memory, weather, language, desire, and the quiet evidence of people who make movement possible.